2NE1 recently signed a contract to do an endorsement for open market 11st. Accoring the branding team leader of 11st, they chose 2NE1 because the girls had a unique style that differed from other girl groups. They style appeals to females in their teens, 20’s and 30’s. They have a strong professional image and coordinates well with 11st. Here are some photos of the girls filming/shooting for 11st.
Credit: 엠피쓰리 매니아 @ nate | thanks 반짝이는CL @ 2NE1network